SERVICE AGREEMENT

This Service Agreement (“Agreement”) is entered into between the Agency and the Client as of the date of signing.

1. Definitions

Services: Marketing, ad creation, campaign management, sales outreach, and lead generation. Customer: Any individual responding to Agency marketing. Treatment: Any cosmetic, aesthetic, or medical procedure offered by the Client. Contractors: Any Agency subcontractors, including Setters.

2. Scope of Services

The Agency will provide a fully managed marketing and booking system, including:

1. Ads management, campaign creation, and reporting

2. Landing page or instant forms and chatbot automation

3. Visuals and video creatives

4. Phone pre‑qualification of leads via Setter or AI SMS chatbot

5. Booking system integration with automated reminders

3. Retainer & Billing

1. Onboarding Fee: £800 due prior to filming and work started (covers video, ads, and CRM setup). 

2. Monthly Retainer: £800, activates on Day 1 of ad launch

3. Agency responsibility ends once a consultation is booked.

4. SMS charges - ranging from £100-£200pm

5. Ad spend paid by client

3.1 Guarantee : 

The agency guarantees monthly revenue equal to the total marketing spend, including service fees and ad spend. The client remains responsible for all ad spend. If the revenue generated in that month does not cover the full marketing spend, the agency will not invoice its service fee. Where customers commit to treatment by paying a deposit and the total value of those treatments equals or exceeds the monthly marketing spend, the agency will invoice its service fee in full.

4. Responsibilities

4.1 Agency Responsibilities

• Generate leads

• Pre‑qualify leads via human or AI Setter

• Manage landing pages, ads or instant forms and automation

• Provide creative assets

• Booked consultations into calendar

4.2 Client Responsibilities

The Client agrees to:

1. Fulfil all treatments and services booked through the Agency’s marketing efforts

2. Be solely responsible for upselling additional services or procedures

3. Ensure all treatments are performed safely and in accordance with relevant rules, regulations, and professional standards

4. Maintain appropriate insurance coverage for all treatments and services offered

5. Verify that all patients have completed proper consent and medical forms prior to treatment

6. Provide accurate, lawful, and compliant product/service information

5. Limitation of Liability & Indemnification

1. The Agency is not responsible or liable for any damages, losses, or adverse outcomes arising from its marketing efforts, including but not limited to campaign performance, lead quality, customer attendance, treatment outcomes, clinic operations, or any refunds issued by the Client.

2. The Client acknowledges that all medical treatments, patient interactions, regulatory compliance, and clinical decisions are solely the responsibility of the Client.

3. The Client agrees to indemnify, defend, and hold harmless the Agency and its personnel from any and all claims, demands, liabilities, damages, or expenses arising out of or related to:

   • treatments provided by the Client

   • regulatory or compliance issues

   • patient injury

   • any clinical or operational matters

4. Except in cases of the Agency’s gross negligence or willful misconduct, the Agency’s total liability under this Agreement shall not exceed the total fees paid by the Client to the Agency in the three (3) months preceding the event giving rise to the claim.

6. Compliance & Data Protection

1. Deposit policy complies with the UK Consumer Rights Act 2015 and Consumer Contracts Regulations 2013.

2. Written or electronic confirmation of deposit agreement is recommended.

3. Agency acts as Data Processor; Client is Data Controller under UK GDPR and the Data Protection Act 2018.

4. Data & Account Closure Clause 

   Upon termination of the working relationship, the Agency will close the CRM account used for the Client’s campaigns and permanently delete all associated data. The Agency will return the Client’s Meta advertising account to its original status prior to engagement. The Agency reserves the right to remove, disable, or delete any campaigns, assets, or materials created by the Agency that may reflect on the Agency’s work or be used by future marketers in a manner that misrepresents the Agency’s performance or intellectual property.

7. Term & Termination

1. This Agreement begins upon signing and continues month‑to‑month.

2. It auto‑renews unless 30‑day written notice is provided.

3. The Agency may contact leads/customers for rebooking and revenue‑maximisation purposes.

8. Intellectual Property

1. All campaign materials, creatives, and scripts remain the property of the Agency unless otherwise agreed.

2. The Client retains ownership of branding, logos, and proprietary content.

3. All filmed video footage is provided raw to the Client at no extra cost.

9. Governing Law

1. This Agreement is governed by the laws of England & Wales.

2. Any disputes shall be resolved exclusively in the courts of England & Wales.

3. This Agreement supersedes all prior agreements.

10. Marketing Exposure & Reputational Damages

1. The Client acknowledges that all marketing activities inherently carry public exposure and varying audience reactions.

2. The Agency shall not be liable for any reputational harm, negative publicity, online reviews, social media comments, regulatory attention, competitor complaints, platform account restrictions, or any other direct or indirect damages arising from or related to the Client’s marketing campaigns or public visibility.

3. The Client accepts full responsibility for ensuring that all claims, offers, pricing, treatment descriptions, and representations used in marketing materials are accurate, lawful, and compliant.

4. The Client agrees to indemnify and hold harmless the Agency against any claims, investigations, penalties, or damages arising from such representations.

11. AI Tools & Automation Disclaimer

1. The Client acknowledges that the Agency may use AI‑based tools, chatbots, automation systems, or third‑party technologies to assist with lead qualification, messaging, and booking workflows.

2. All AI outputs are generated automatically and may contain errors, omissions, or misinterpretations.

3. The Agency makes no guarantees regarding the accuracy, reliability, or completeness of any AI‑generated content.

4. The Client is solely responsible for reviewing, verifying, and approving all messaging flows, responses, booking details, pricing information, and suitability assessments generated by AI systems.

5. The Agency shall not be liable for any damages, losses, miscommunications, booking errors, compliance issues, or patient disputes arising from or related to AI‑generated messages or automated interactions.

6. The Client agrees to indemnify and hold harmless the Agency from any claims arising from reliance on AI‑generated content.